Bullfrog — Elements Collection

Packaging & illustration for a fragrance family
WATER, EARTH, FIRE, AIR
The new Bullfrog fragrance family ELEMENTS COLLECTION. The four fragrances are represented through the endless battle between the four elements: Earth, Air, Fire, Water.
This endless spiral of struggle is also represented by the tiger and the dragon, iconic animals of the Japanese culture. The dragon symbol of air and fire, the tiger capable of hunting on land and water. They represent worlds apparently very far from themselves but perfectly integrated at the same time.

Photography by Daniela Marangon
Motion graphics by Fortunata Tozzi
Photo contribution by Simone Mencaroni, Bullfrog barber shop — Genova (Italy)

Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773