Concept Branding and Packaging for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.
Awards:
World Brand Design Society Award 20/21
Creative Award—Bronze medal

Indigo Design Award
Packaging Design category — Gold medal

Featured on:
World Brand Design Society
Packaging of the World
Behance. Packaging Design
Dieline


















Francesco Paternoster - designer
paternosterfrancesco@gmail.com
P.IVA 01377050776