Concept Branding and Packaging for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.
Awards:
World Brand Design Society Award 20/21
Creative Award—Bronze medal
Indigo Design Award
Packaging Design category — Gold medal
Novum Design Award 2021
Packaging Design category — Gold medal
Featured on:
World Brand Design Society
Packaging of the World
Behance. Packaging Design
Dieline
World Brand Design Society Award 20/21
Creative Award—Bronze medal
Indigo Design Award
Packaging Design category — Gold medal
Novum Design Award 2021
Packaging Design category — Gold medal
Featured on:
World Brand Design Society
Packaging of the World
Behance. Packaging Design
Dieline
![](https://freight.cargo.site/t/original/i/f47ae191435ea8e43516f4f7b9eeb157f503f80503eb2f62af0562009ab41ee2/HUBBLE-CAN_Black-White.jpg)
![](https://freight.cargo.site/t/original/i/fa8c62f0f72cb844d10cc681c15091d2f9ef7e11b7d0eebc6540f4b13c9215be/HUBBLE-CAN_Total.jpg)
![](https://freight.cargo.site/t/original/i/33670393835d6613754d891f7349911e59a6ff218e5f8164e1ed51200a3c35b8/500ML_CAN_MOCKUP_01-Black.jpg)
![](https://freight.cargo.site/t/original/i/28d2f05edd244417fd9cc8b35cfdb66bf470366f016227b206ea949ff4f372f8/500ML_CAN_MOCKUP_01.jpg)
![](https://freight.cargo.site/t/original/i/c8a57261b61d6436fbaf35f43a528d08e989395aab8187a6189dde7cec94cd28/500ML_CAN_MOCKUP_02-Black.jpg)
![](https://freight.cargo.site/t/original/i/8d3b5790eac4c0643062191137c7da86243ad66b9853ce5fcd3b7fbe4826b597/500ML_CAN_MOCKUP_02.jpg)
![](https://freight.cargo.site/t/original/i/d7eae8ca32f6932307d61f2e746f866caa3835b55fa044a81c6b8d8690e0f228/HUBBLE-CAN_2.jpg)
![](https://freight.cargo.site/t/original/i/5301de0f244d265b0d4edcb5a2b361cf3832742387cdffeef5c4f37f6dc6745e/500ML_CAN_MOCKUP_03-Black.jpg)
![](https://freight.cargo.site/t/original/i/aa3a37273db095bb690ab4cf422bd49387e54174104f045508ad0d31b7179e62/500ML_CAN_MOCKUP_03.jpg)
![](https://freight.cargo.site/t/original/i/912c2498bf9b354e89aa457025f55144f74037fb4b613ecbda444286e3928ae3/HUBBLE-CAN_Macro-2-Black.jpg)
![](https://freight.cargo.site/t/original/i/4eb18a3a80273c432761f101817becee4f8c248df2b427ee1dafee30d2f28910/HUBBLE-CAN_Macro-1.jpg)
![](https://freight.cargo.site/t/original/i/c8d3dbde18ab13aa0924bde880f7532b2202b5f54061d9c5f2274210c1f38fef/Poster-MockUp-Vert-and-Horiz.jpg)
![](https://freight.cargo.site/t/original/i/9fe49bfb9d5b133ec370f873683ea8cf6c2d04f19381e78fb5ab3411524077a1/Front-Black.jpg)