MAT — Mercato Agricolo della Terra

Identity, books & video interviews
The identity of the MAT has been designed according to a visual language typical of the Basilicata rural tradition. Strong colors, simple and irregular forms, are the main characteristics of the rural art in Southern Italy.

We developed also a series of video-interviews asking to the food producers what does it means to produce healthy food with ancient methods and wich are the advantages
Design
Francesco Paternoster

Video
Studio Antani - Luca Acito
Books "MAT" and "Buono come il Pane di Matera":
Design: Francesco Paternoster
Photo: Antonello Di Gennaro
Texts: Adele Ruggieri

Organized by
Slow Food - Matera
Stazione del Gusto
CNA

Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773