The identity of the MAT has been designed according to a visual language typical
of the Basilicata rural tradition.
Strong colors, simple and irregular forms, are the main characteristics of the rural art
in Southern Italy.

We developed also a series of video-interviews asking to the food producers what does it means to produce healthy food with ancient methods and wich are the advantages
Design: Francesco Paternoster
Video: Studio Antani - Luca Acito

Books "MAT" and "Buono come il Pane
di Matera":
Design: Francesco Paternoster
Photo: Antonello Di Gennaro
Texts: Adele Ruggieri

Organized by
Slow Food - Matera
Stazione del Gusto
CNA






RITRATTI - MAT - PLASMATI from Studio Antani on Vimeo.



Ritratti - MAT - Castoro from Studio Antani on Vimeo.



RITRATTI - MAT - MONTEMURRO from Studio Antani on Vimeo.



Ritratti - MAT - Ierinò from Studio Antani on Vimeo.



Ritratti - MAT - Riccardi from Studio Antani on Vimeo.



Ritratti - MAT - Perrone from Studio Antani on Vimeo.

Francesco Paternoster — Branding, Editorial, UI, Packaging, Type lover
paternosterfrancesco@gmail.com    P.IVA 01264630771