Mater Typeface

Territorial type design

The project is about the creation of a territorial identity system that expresses itself through typography. The Mater typeface represents the global identity of the ancient city of Matera, its history, morphology and culture. The font becomes a set of historical testimonies that represent the territory through the body type inspired by the Byzantine and Baroque style but also by the symbols of the rural culture and traditions.

Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773