In the conversion of the bread into the body, Matrix becomes the tool to transfer the values of identity
and belonging that carries within it.
The stamping of the bodies becomes an initiation
ritual through which each subject switches to a more
active and conscious role as a citizen
becoming himself the bearer of the same values.
The marks on his body, carried proudly become symbols of belonging to a community.
Product design: Tommaso Schiuma
Graphic design and concept: Francesco Paternoster
Photo: Alfredo Chiarappa

Exhibition
21st Century: Design after Design
Triennale di Milano



Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773