Atacama Mezcal

Label design & hand illustration
Atacama was born from a simple obsession: what would a mezcal label look like if it were carved in stone rather than printed on paper? The answer is this jaguar — hand-illustrated, rough-edged, unapologetically bold.

Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773