Teaching
Politecnico di Bari · Free University of Bozen-Bolzano
I teach Graphic Design and Branding at Politecnico di Bari.
I run workshops on brand identity, vernacular typography and hand-crafted illustration for design schools, academies, cultural institutions and creative festivals.
Previously: Adjunct Professor at Free University of Bozen-Bolzano, Faculty of Design and Arts.
If you'd like to invite me as a lecturer or workshop leader: → paternosterfrancesco@gmail.com
I run workshops on brand identity, vernacular typography and hand-crafted illustration for design schools, academies, cultural institutions and creative festivals.
Previously: Adjunct Professor at Free University of Bozen-Bolzano, Faculty of Design and Arts.
If you'd like to invite me as a lecturer or workshop leader: → paternosterfrancesco@gmail.com
Politecnico di Bari — Industrial Design
Branding Design courseThe course is built around a clear goal: guiding students toward an understanding of the brand as spirit, vision, and cultural stance—far beyond its reduction to a logo or a graphic mark.
The course actively encouraged experimentation, risk-taking, and at times even a deliberately irreverent approach, pushing students beyond the safe and didactic boundaries of traditional Apulian cuisine.
Free University of Bozen-Bolzano — Faculty of Design and Art
Branding and lettering explorations as design and narrative tools.The course combined theory and practice, encouraging a critical approach to visual identity and typography, with a strong focus on experimentation, the creative process, and coherence between concept and form.
