Bullfrog — Hygiene Collection

Packaging & illustration
Bullfrog is one of the best Italian barbershop brands. Their Grooming Lounge experience, is based on a philosophy that best meets the needs of today’s man, offering exclusive treatments based on high quality products. The Bullfrog’s style combines the latest international methods with the style of Anglo-Saxon and North American barbers.

In this project Bullfrog is proud to reinterpret 4 gestures through new ingredients and new textures: Liquid Hand and Body Soap, Nourishing Hand Cream, Refreshing Body Tonic, Delicate Purifying Mouthwash. The illustrations mix the ancient Greek and Roman iconography with a newold tattoo style.

Photography: Daniela Marangon

Francesco Paternoster


Art Director, Illustrator and Educator. My practice moves between design and image-making, combining branding, lettering and illustration with a curiosity for new tools and traditional techniques.

Studio


Francesco Paternoster
Bari — Milano, Italy
P.IVA 01450810773