Francesco Paternoster 
Art Director, visual researcher
About  |  Art  |  Teaching  |  AI
IG  Be
The project is about the creation of a territorial identity system that expresses itself through typography. The Mater typeface represents the global identity of the ancient city of Matera, its history, morphology and culture.

The font becomes a set of historical testimonies that represent the territory through the body type inspired by the Byzantine and Baroque style but also by the symbols of the rural culture and traditions.